At Studio Renderlijk, every product we visualize is placed into a setting that adds meaning. Whether it’s a sleek tech shot on a reflective surface or a warm home environment, the goal is the same: context, clarity, and visual impact.
But what does it actually take to build a 3D scene from scratch? Here's a look behind the curtain — from reference gathering to the final render.
Start with the Product’s Story
Before opening any 3D software, we ask: what is this product for, and who is it speaking to? This helps define the tone — minimal, bold, natural, industrial — and guides every creative decision that follows.
Reference, Reference, Reference
We collect real-world photo references that match the intended mood, lighting, and material context. These are not templates — they’re inspiration. Whether it's architecture, color palettes, or surface details, they help build a scene that feels grounded and intentional.
Build the Environment from Scratch
Using 3D modeling tools, we create environments that are made to fit the product — not the other way around. That might mean designing custom architectural elements, lighting setups, or textured backdrops that subtly support the product’s design.
Lighting, Materials, and Camera Framing
With the scene in place, we move into lighting — the key to depth and emotion. Materials are dialed in to match reality, and we set camera angles that bring out the product’s best features. Every element is tuned to reinforce the product’s strengths.
The result is a scene that feels cohesive, tailored, and real — no stock HDRIs or generic backdrops. Just focused, custom-built environments that elevate your design.
